Priceless. Moments of Gold.
Priceless luxury. Touching the longing for the true, beautiful, far away from restlessness and noise.
As part of the implementation of an incentive journey to Myanmar, it was the wish of BMW to hand over an emotional book to the guests as a souvenir promptly after their return.
The design as well as the text therefore had to be created before the departure in order to be completed with pictures after the end of the journey. This way, emotional texts of golden moments were created through pure empathy without having been on site.
The book contained 50 illustrated pages with texts in English.
BMW AG · Agentur Brandscape