Volkswagen Brand pavilion Wolfsburg. Exhibition concept ‚Future moves‘.
The mobility of the future. What moves us. Mobile as well as emotional.
The future as a space of our possibilities, a space of our freedom.
Shaped by simplicity, individuality, flexibility, autonomy.
Exhibition concept with state-of-the-art sensor technology and augmented realities:
intelligently thought, reduced and information flexible. Experience mobile freedom intuitively.
Shaping values: man at the centre, freedom, security, connectivity, intuition and innovation.
A structure of hexagons, apparently floating freely in the airspace of the pavilion, serves as a metaphor for the digital network of modern communication made visible. Elevated hexagonal elements in the floor area of the pavilion bring the advantages of a networked mobile future into personal experience with play and fun via intuitively operated sensor technology and open up the infinite space of possibilities of networked information sources.