Simone Petsch

+49 611 98 78 960
Wiesbaden, Germany


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  /    /  VW. Sans concession. Fair.

VW. Sans concession. Fair.

Volkswagen Auto Show Paris. Brand and product staging.

Perfect match. Playfully fascinating staging of the symbiotic interplay of “Man, Machine and Space”. The Passat machine as a congenial companion and reflection of the needs of modern man. Sans concession. As advanced as you are.

Reduced impressive experience communication on 25m wall. Artistically design-oriented installations as the communicative, lively heart of the exhibition stand. All contents focus on technical Passat highlights from a human perspective and address the visitor directly: “as advanced as you are”.

All-encompassing media, light and colour staging as well as embedded, interactive kinetic installation that makes the topic of “automatic pedestrian recognition” a playful experience.


VW AG · 
Agentur Brandscape