Volkswagen Auto Show Paris. Brand and product staging.
Perfect match. Playfully fascinating staging of the symbiotic interplay of “Man, Machine and Space”. The Passat machine as a congenial companion and reflection of the needs of modern man. Sans concession. As advanced as you are.
Reduced impressive experience communication on 25m wall. Artistically design-oriented installations as the communicative, lively heart of the exhibition stand. All contents focus on technical Passat highlights from a human perspective and address the visitor directly: “as advanced as you are”.
All-encompassing media, light and colour staging as well as embedded, interactive kinetic installation that makes the topic of “automatic pedestrian recognition” a playful experience.