Audi A7 Market launch China. Brand and product staging.

Staging the freedom of unlimited creativity and the associated individual, intuitive expression.

“Nothing is more liberating than a blanc piece of paper.” The empty, white paper serves as a stylistic device for staging the performance – a metaphor for the creative power of man when he enters a boundless, empty space of creation… “without any restrictions in mind”.

Setup: 80x12m stage with 3 moving levels, 2 holographic 3D screens and 60m multimedia projection and 40m LED floor